Futureproofing Fashion – from crop to cloth
 

“I believe this project will serve as a needed step to open eyes and hearts to the reality that our choices matter.”

Andrew Morgan, Director of the True Cost

 
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We are a global community transforming the way we grow, make, source, use cotton.

(Chances are you've heard this one before …)

 
 
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A natural resource farmed and used in vast quantities

25–29 million tonnes of cotton are produced every year

 
 
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Thirsty

TO MAKE 1-TSHIRT CAN TAKE THE SAME AMOUNT OF WATER AS YOU WOULD DRINK IN THREE YEARS

 
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Toxic

Thousands of farmers die from pesticide poisoning every year

 
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Exploitative

Hundreds of thousands of teenage girls & young women work under conditions of modern slavery in cotton spinning in Southern India

 

That is the story you probably know.
But it’s not the only one …

We are here to tell you a different story.

 
 

Every day, in every corner of the world, women and men you’ve probably never heard of are working hard to create real change.

From tackling water scarcity by revolutionising the dyeing process to empowering women and girls by providing access to the better education, innovations and new waves of thinking are already there throughout the cotton industry making it more sustainable …

 
 

Concentrating on solutions over problems, we prove that solutions exist. They just need to be seen, heard and finally, scaled!

 
 
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We believe
the right stories, told well, can connect us to issues that feel too big or too distant to influence.


Most of all we believe in the power of the individual to affect change, one story at a time.

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We are
designers, farmers, makers, sustainability geeks, fashion entrepreneurs, journalists, academics, business leaders, system thinkers, inquisitive minds, changemakers…

Meet us

 
 

We use real life stories to inspire positive action in everyone from cotton farmers to industry leaders and the general public.

 
 

Awards & Recognitions

 
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Supporters & partners

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